Content Strategy
Website Design
Website Development
Brief
Create a website that embodies the full potential of Dropbox's visual identiy.
Solution
Instead of adopting a traditional editorial format we decided to use the identity to its full potential. The site itself acts as a gesture of the design system. We used their idea of “co-creation” and two sides coming together to form a whole for the layout of the site. Elements on the site are “active” and users can reveal the underlying visual system at work.